Product Manager · Internal Products & E-commerce
AI · Agentic Workflows · Vibe Coding
Product Manager with 12+ years leading and scaling B2B and B2C digital products. I've orchestrated E-commerce, CRM, ERP, WMS, integration ecosystems, and omnichannel platforms across Fashion Retail, Automotive, and Logistics.
I bring a 360° vision that combines business, data, and user understanding. Currently building real expertise in AI: agentic workflows, process automation, and functional product prototypes through vibe coding.
Product Manager for the global end-to-end sales flow (lead to delivery) across all group companies. Key projects: lead scoring, financing flow, bank integrations, vehicle WMS, and EU VAT compliance.
Simultaneously managed the Clicars e-commerce platform in parallel to the global CRM role.
Deep immersion into the automotive sector. Owned the Clicars sales flow from lead to delivery, which served as the foundation for the global CRM.
Led a turnaround addressing a critical business situation. Resolved e-commerce crashes (uptime <12h) achieving stable 24/7 performance, optimized ERP synchronization, and launched new sales channels (Zalando, Yoox).
Led global Customer Service projects on zara.com's high-complexity integration architecture. Checkout split shipments, Asian marketplaces (Douyin, Tmall), regulatory compliance, and legacy-to-IOP migrations.
Product Manager for Prestapp, a plug-and-play solution enabling any PrestaShop e-commerce to integrate their own native app (iOS & Android).
Technology partner for Krack Zapaterías. Developed back-office tools from scratch (CRM, ERP, WMS) and built omnichannel synchronization connecting PrestaShop, POS systems, and marketplaces like Zalando.
Led the "0 to 1M" phase of the digital channel, scaling from a solo role to a team of 8 people and 4 partners. Launched the online department from scratch and positioned the brand as a top continental retailer for exclusive sneakers.
Freelance consultant specialized in the digitalization of cross-sector SMEs. Developed e-commerce platforms (PrestaShop, WordPress) and directed online marketing strategies (GA, GTM, Google & FB Ads, marketing automation).
First professional experience in international trade and business development.
A curated learning path for getting started with AI, agentic workflows, and vibe coding.
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